Guides

Getting your first customers as a self-employed cleaner

A page that looks like you mean it, a rate you can say out loud, and how to answer the first enquiry so it turns into a regular.

6 min read · 9 September 2026

Have a page people can find

The first thing a customer does after hearing your name is look you up. If nothing comes up, most stop there. Your page does not need to be clever. It needs your name, a photo of your face, the areas you cover, what you do and what it costs, and a way to get in touch that works. If you have photographs of your own work, use them; if not, a page with good stand-in pictures beats an empty one, and you can swap them out as you go.

Set a rate you can say out loud

Look at what cleaners near you charge and put yourself in the middle, not at the bottom. A low rate attracts the customers who leave over a pound, and it is hard to raise later. Say it plainly on your page. Customers who hide from prices are not your customers; the ones who want you will have already decided the rate is fine before they message.

Answer fast, and answer like a person

The first reply is the whole job. Reply the same day, use their name, answer the question they asked, and suggest a time. "Hello Priya, yes, Thursdays work. It is usually about three hours for a two bed and I bring everything. Would next Thursday at nine suit?" That message wins more work than any page.

Turn one job into a regular

At the end of the first visit, say what you noticed and ask if they want a regular slot. Most people are relieved to be asked. Offer a day and stick to it. Tell them the day before if anything changes. Ask for a review once the job is done; on this site the customer can leave one only for work they confirmed, so a good one is worth having.

Let the work come to you

Customers here post what they need and cleaners nearby apply. Set your postcode and how far you travel, switch on job alerts, and the jobs within reach land in your inbox the minute they are posted. Apply to the ones that suit you with a message in your own voice. It costs nothing to start and we never take a cut of what you earn.

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