1.Who sets them
MaidMatcher is the trading name of the business that runs this website. In these documents we, us and MaidMatcher mean that business.
2.Three kinds of cookie
Strictly necessary cookies make the site work: they keep you signed in and remember your cookie choice. The law lets us set these without asking, because the site cannot do what you asked without them.
Analytics cookies are optional. They are set by Google Analytics and Contentsquare, only if you accept them on the banner, and they tell us which pages are read, where visitors come from and where people get stuck. We use the information to improve the site. The data is aggregated; we do not use it to identify you, to build a profile of you or to show you advertising. If you decline, nothing is set and the site works exactly the same.
Advertising cookies are optional too. They are set by Google Ads and Meta, only if you choose Accept all on the banner, and they tell us when someone who clicked one of our adverts on Google, Facebook or Instagram went on to post a job, create an account or take a paid plan, so we know which adverts are worth paying for. We do not use them to show you adverts on other sites or to follow you around the web, and we do not allow anyone else to set advertising cookies on this site.
3.The cookies we use
| Name | Set by | Purpose | Lasts | Kind |
|---|---|---|---|---|
| sb-*-auth-token | MaidMatcher | Keeps you signed in to your account and protects it from being used by someone else. | Up to a year, refreshed while you use the site | Strictly necessary |
| mm_consent | MaidMatcher | Remembers your cookie choice (accept all, analytics only, or only what is needed), so we do not ask on every page. | One year | Strictly necessary |
| _ga, _ga_* | Google Analytics | Tells us how many people visit, which pages they read and how they got here, so we can improve the site. Set only if you accept. | Up to two years | Analytics (optional) |
| mm_conv | MaidMatcher | Holds a note, for a moment, that you just posted a job, created an account, sent an enquiry or published a profile, so the analytics can count it. It carries a reference number and nothing about you. Set only if you accept. | Ten minutes at most, usually a second | Analytics (optional) |
| _gcl_au, _gcl_aw | Google Ads | Remembers that you arrived by clicking one of our adverts on Google, so we can tell whether that advert led to a job being posted, an account being created or a paid plan. Set only if you choose Accept all. | Up to 90 days | Advertising (optional) |
| _cs_id, _cs_s, _cs_c | Contentsquare | Records how pages are used (scrolling, taps, where people get stuck) so we can fix what is confusing. Typed text is masked. Set only if you accept. | Up to thirteen months | Analytics (optional) |
| _fbp, _fbc | Meta | Remembers that you arrived by clicking one of our adverts on Facebook or Instagram, so we can tell whether that advert led to a job being posted, an account being created or a paid plan. Set only if you choose Accept all. | Up to 90 days | Advertising (optional) |
| __stripe_mid, __stripe_sid | Stripe | Fraud prevention on the payment page for a cleaner taking a paid plan. Set on Stripe’s checkout page, not on ours. | One year, and the session | Strictly necessary (payments only) |
4.Google Analytics, Google Ads and Tag Manager
If you accept analytics cookies, the site loads Google Tag Manager, which in turn loads Google Analytics. Google receives your IP address (which Google Analytics truncates), the pages you visit and basic details of your browser and device, and gives us aggregated reports. Google may transfer this data outside the United Kingdom under the safeguards in the privacy notice. Until you accept, neither tool is loaded and nothing is sent to Google.
If you choose Accept all, Tag Manager also loads the Google Ads conversion tag. When you post a job, create an account, send an enquiry, publish a profile or take a paid plan, it tells Google Ads that the action happened, with a reference number, so Google can match it to an advert click. If you choose Analytics only, the Google Ads tag does not run.
We never send Google your name, your email address, your messages, a job’s details or anything else you typed into the site.
5.Meta (Facebook and Instagram)
If you choose Accept all, the site loads the Meta Pixel. Meta receives your IP address, the pages you visit and basic details of your browser, and a note when you post a job, create an account, send an enquiry, publish a profile or take a paid plan, with a reference number, so Meta can match it to an advert click on Facebook or Instagram. Meta may transfer this data outside the United Kingdom under the safeguards in the privacy notice. If you choose Analytics only or Only what is needed, the pixel is not loaded and nothing is sent to Meta.
We never send Meta your name, your email address, your phone number, your messages, a job’s details or anything else you typed into the site, and we do not use Meta to show you adverts on other sites.
6.Contentsquare
If you accept analytics cookies, the site also loads Contentsquare, which records how pages are used: where people scroll, tap and hesitate. It shows us the page as a replay so we can see what is confusing and fix it. Anything you type is masked before it leaves your browser, and the recording carries no name or email address. Until you accept, it is not loaded and nothing is sent.
7.Changing your choice
You can change your mind at any time. reopens the banner. If you withdraw consent, we stop loading Google Analytics and Google Ads on your next page view; cookies Google already set expire on their own or can be removed in your browser.
You can also block or delete cookies in your browser’s settings. If you block the strictly necessary ones you will not be able to stay signed in.
8.Contact
Questions about cookies go to support@maidmatcher.co.uk.